Emma played Nicki, in Sofia Coppola's The Bling Ring. The film was based on a series of burglaries a few years before, and the characters were based on the actual people that commited them. However, the real Nicki did now like Emma's performance nor the film been made. Paris Hilton who was one of the victims opened her home for filming, where Emma met her. This was a very different role for Watson, as Nicki was the complete opposite of herself.
‘When I read the script and realised that essentially it was a meditation on fame and what it’s become to our society, I had to do it. ‘The character is everything that I felt strongly against – she’s superficial, materialistic, vain, amoral. - Emma Watson
The Bling ring mainly premiered at 2013's Cannes festival, a world premiere, press event and photocall. Then there were two more premieres in New York and Los Angeles.