Prada Paradoxe
In 2022 Emma Watson made her directional debut with Prada, by directing and starring in her own campaigne for Prada Paradoxe, a perfume that is eco-friendly by been refillable.
The project was kept secret and unveiled late 2022.
The project was kept secret and unveiled late 2022.
Watson personally identifies with being undeniably paradoxical — and she says Prada Paradoxe gives her permission to do just that. “I love the idea that I’m never the same, but I’m always myself. Things change, but that’s something that is steady,” says Watson. And Prada Pardoxe embraces the notion of finding commonalities in the contradictions.
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